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Thursday, April 18, 2013

Marketing Mix

Marketing are group of marketing rick used by the company to achieved its marketing objective in the target market. Formulated the marketing mix into 4P (Product, Promotion, Place, Price).

Product
Is a form of organization offers service intended to achieved the objective through the satisfaction of customer need and wants . Product here can be anything that can be offered to potential customers. specifics and need and desires. Product are all offered to the market for the note , obtained and used or consumed in order to meet the need and desires in the form of physical , service, person, organization, and ideas.

Price
With regarding price mix of strategic and tactical policies such as price level , discount structure , payment terms, and the level of price discrimination between different group of customers . Price describes the amount of dollars to be issued a consumer   obtain a single product and price should be affordable to consumers.

Promotion
Promotion mix includes a variety of method , namely advertising, sales promotion, face to face sales and public relation. Describe the various ways in which companies in order to sell product to consumers.

Place
A decision concerning the distribution of the ease of access to service for customers. The place were product is available in a number of distribution channels and outlets that allow consumers to easily to obtain the product.



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